As a club manager you are always at the mercy of those that keep the club afloat, be that the members, the sponsors or your sports local or state association. With so many vested interests and your committment a voluntary one it is no wonder that many club managers have a short time in office with such a thankless task.
Sooner or later the club will find itself in the situation of being involved with a sponsor who proves far more difficult to manage than you would have expected. So what to do and how to manage it ?
The simple answer of course is to step away and find another sponsor in the same area of business. The catch being, as has been discussed in previous blogs, that finding sponsors in the first place is not easy.
If you are stuck with a sponsor whose demands far exceed the value of the sponsorship you are receiving from them then you need to make a difficult decision. In the harsh reality of business the sums have to be added up and when the costs do not make sense they walk away.
For a sporting club that decision is never easy and as every dollar is precious it is even harder. For all that though my advice is simple - cancel the agreement.
When personal time committed to the cause far exceeds what you expected and even worse if the club is having to deliver more than it could reasonably have been expected to do, then the sponsor needs to be told and you must be prepared to walk away.
When there are now other valid and simple solutions to help you raise funds you don't need that kind of sponsor.
No comments:
Post a Comment